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Alex Bell – Content and SEO Executive | Scotland's Cruise Centre

Blogs, copywriting and inspiring editorial

I’ve been part of the team here at Scotland's Cruise Centre since May 2021, fresh out of university, where I achieved a First Class honours in International Marketing. I knew from the get-go that I wanted to be involved in Marketing in some capacity (after I failed in football), so when the opportunity to throw myself into the world of travel came about… it was more than ideal.

I love travelling and have been fortunate enough to see lots of different places during my time here. From my first ever cruise in Barcelona on board NCL Epic, to an action-packed journey through Pisa, Nice and Monte Carlo with Azamara – the opportunities here have been great! My most recent sailing saw me uncover Amsterdam and Bruges on the fun-filled Scarlet Lady with Virgin Voyages – certainly an eye opener as to what ‘lively’ cruising truly means! Having said this, I’m most excited for my upcoming trip to Canada to experience the iconic Rockies Summer Premium Tour – genuine bucket list stuff.

When I began this role, I had next to no 'real' experience… which in a way was a blessing in disguise. It gave me the unique opportunity to soak up as many different positions within our team as possible and really fine-tune my craft. From social media, emails, stats and campaigns – I’ve dabbled in it all. However, my career really took off when I got involved in Direct Mail, as it allowed me to get creative in much more depth and detail. From here, my passion for copy snowballed and has since become the main focal point of my workload.

Nowadays, I tell our team's story by overseeing the production side of our educational trip opportunities and managing user-generated content from our valued clients... (I’m the guy pestering everyone for photos and quotes)! The best part of this role is that I get to bring stories to life, inspiring others along the way… apparently, this is what I’m best at.

You’ll find these stories on our site, in our emails, throughout our mailers and across our socials too!

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